Premium Essential Group
About us
Prime Essentials Group exists to provide world-class consumable products that combine quality, performance, and genuine value for households across Australia and New Zealand.
Our partner, Velona, brings a rich heritage dating back to 1945 and is a market leader in Sri Lanka in baby nappies. Velona is known for its high-quality product range, free from harsh chemicals and designed to deliver exceptional performance and outstanding value for money.
Our Vision
To empower people to live happier, healthier lives. We believe that what goes into everyday products matters, and that safe, high-quality materials should always be accessible and affordable.
WHAT WE STAND FOR
The Promise in Every Pack
Safety First
Every product is free of harmful chemicals and dermatologically tested.
All-Night Protection
12 hours of leak protection so everyone in the house sleeps easy.
Sustainable Sourcing
FSC-certified materials from responsibly managed forests.
Care for Every Age
From newborn to elder care — dignity and comfort at every stage.
Prime Essentials Group
Global Certifications
